Artwork
Sculpture
ID
Riptide Rush
Year
2012
Concept
Neon gatorade pushing out of the pores of televised athletes. “Gatorade a sports fuel company”
About
Riptide Rush, a Gatorade flavor I became familiar with in my little league days, lingered in my memory.
After college, I aspired to be a formalist sculptor, spending hours meticulously balancing intricate constructions of wood and metal. Yet, my visual fascination lay elsewhere - in the realm of marketing, particularly the iconic ads featuring famous athletes with Gatorade-infused sweat dripping from their pores.
As a member of the front gallery, I was working towards a solo show, but my creations began to take on a life of their own, growing larger and more elaborate than necessary.